Analysis on main marketing channels of sanitary ware industry

Generally, the terminal sales of sanitary ware enterprises adopt the methods of settling in home stores and seeking franchisees. Under the current situation, these two terminal sales methods have their own advantages and irreplaceable, so we should stabilize and improve these two traditional sales methods. First, choose the stores with credibility and fixed consumer groups to settle in, and actively cooperate with the market in sales publicity; Second, select dealers with strength and business ethics to cooperate and achieve win-win results.
Then, increase the proportion of direct sales
With the development and reform of the sanitary ware market, more and more sanitary ware enterprises have opened factory direct stores. Direct sales can not only show the strength of sanitary ware enterprises, but also enable sanitary ware enterprises to directly face consumption and obtain effective market information, and reduce intermediate links, so that both sanitary ware enterprises and consumers can benefit. However, Direct stores consume a lot of manpower, material and financial resources. Sanitary ware enterprises should steadily increase the proportion of direct sales in combination with their own actual situation, pay attention to direct sales but do not expand blindly.
Finally, develop the virtual sales model